A wine label re-design and subsequent print + digital advertisement. The label features an amusing illustration and a striking colourway.
Burello is a full bodied wine from a small biodynamic producer in Italy. Their current labels and branding are outdated and fade into the background. When perusing a wine store, your attention is grabbed by labels that are fun and interesting, enticing you to try the wine. Wine labels don’t have to be stuffy and boring. They can stand out from the crowd!
The ads implement a similar colourway, silly wine puns, and simple yet clean vector graphics, catching the eye of an instagram scroller or magazine reader.