Non-Profit Rebrand
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PAC Sign Mockup

A project dedicated to re-branding a non-profit organization or social issue that I felt was important, but struggles with a communication problem that it needs to overcome. I chose to tackle the CCPA; the Canadian Centre for Policy Alternatives.

Graphics that have been created for the CCPA lean towards a fresh and contemporary aesthetic, so it made sense to adapt to this direction for the logo and other branding elements. The CCPA needed a competent, intelligent, and dignified brand identity to match the work it does.

With a simpler name, the organization becomes more memorable and recognizable. With hundreds of similar organizations, it is important to stand out, and a more straightforward name helped to achieve this.

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