The book jacket design for Brit Bennett’s The Vanishing Half is aimed to appeal towards Millennial and Gen Z audiences, ages 17-40. Melting, warped type is set against a backdrop of bright limeade green, imbuing the viewer with a sense of discomposure and curiosity.
The dissolving, wavy typeface of the title expresses the meaning behind the word ‘vanishing’, while the vivid yellow-green background is eye-catching and aesthetically pleasing, paralleling colourway trends of the past year. The main typefaces chosen for the jacket are Futura PT Book and ITC Avant Garde Gothic Pro Book. The smooth curves and elegant nature of these fonts convey the intended modern mood of the design.